From August 2016 to December 2017, I was an Email Designer for an automotive agency in Atlanta, GA.
I was a coder and designer that contributed to numerous cross-divisional stakeholders' success by converting, coding, and implementing fully-executed design files from using data-driven responsive HTML templates for operational dependencies such as OEM branded promotionally, triggered, and transactional direct email marketing campaigns for auto dealerships nationwide.
Design responsibilities were to create branded interactive experiences in the form of animation, image rollovers, carousels, and personalized recommendation engines to top email client standards including various MS Outlook platforms, major ISPs, and mobile platforms under agile business demands by collaborating with internal/external creative teams. To validate quality assurance and troubleshooting code/UAT proofs rendering across multiple desktops and mobile devices using email testing and analytics platforms were performed by using software such as Return Path or Litmus to achieve correct rendering in all email environments. Responsibilities were as well implemented by staying up to date with OEM Automotive Industries brand compliance, strategy guidelines, and being knowledgeable about the specific brand's OEM products and product placement.
2017 Q3 Top Performer and 2017 Q3 Shining Star Award Winner of June 2017:
● Increased quarterly click-through rates by up to 20% by advocating industry standards and executing proper coding techniques for direct marketing strategies in support of the client's company and marketing goals, in order to achieve 2017 Q3 Top Performer.
● The Shining Star Award was presented by consistently providing outstanding customer service, measured by customer success rate and positive dealer feedback.
2017 Q3 Top Performer and 2017 Q3 Shining Star Award Winner of June 2017:
● Increased quarterly click-through rates by up to 20% by advocating industry standards and executing proper coding techniques for direct marketing strategies in support of the client's company and marketing goals, in order to achieve 2017 Q3 Top Performer.
● The Shining Star Award was presented by consistently providing outstanding customer service, measured by customer success rate and positive dealer feedback.
This particular page showcases the email designs I created for Toyota.
